For years, PayPerks (www.payperks.com) has helped the country's largest banks and government programs reach and educate their most vulnerable constituents through our award-winning web and mobile education programs. Now, in partnership with Share Our Strength’s No Kid Hungry campaign and the Michigan Fitness Foundation, PayPerks is launching a nutrition education track.
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The digital curriculum is largely based on Share Our Strength’s Cooking Matters curriculum and is designed to encourage participants to shop smarter, use nutrition information to make healthier choices, and cook delicious, affordable meals. Michigan will be the first state to roll out this innovative new solution via a pilot program starting in mid-August!
Here’s how it’s working:
Step 1: Michigan Fitness Foundation and its SNAP-Ed Partners are coordinating the distribution of hundreds of thousands of game-inspired promotional materials to SPAP-Ed participants throughout the state. These materials help create excitement about the program.
Step 2: All promotional pieces point recipients to www.payperks.com where they can create a free account. The site is accessible on just about any computer or mobile device, is bi-lingual English/Spanish and is built to comply with the standards for web accessibility.
Step 3: Once a user has created a free account and entered a code to identify themselves as part of the Michigan pilot, the user unlocks a customized educational curriculum of relevant and actionable nutrition-related content. This content is delivered in PayPerks signature format: illustrated modules that are subtitled in easy to understand text. Each module is followed by a short quiz. A user earns points for each correctly answered question and for taking surveys about their shopping and eating behaviors.
Step 4: Each month, a user’s points become converted into chances to win one of many monthly cash prizes furnished and fulfilled by PayPerks. The prizes range from a few dollars to a grand prize of $100.
Hundreds of thousands of benefit recipients have already signed up for PayPerks and shown measurable improvements in their financial capabilities. We are optimistic that our approach and technology will lead to similar results in the nutrition realm.
If you want to be a part of the Michigan pilot program, email email@example.com with the subject heading "PayPerks SNAP-Ed Pilot". If you want more information about bringing this program to your state, email us at firstname.lastname@example.org.