Arlyn had a great talk with Kathleen Smith Shelton of the Center For Financial Services Innovation (CFSI) about some exciting milestones of this past year, how PayPerks defines success, and the advice for innovators breaking into underserved markets.
Kathleen: Do you have any thoughts for those just starting to look for ways to serve the underbanked markets?
Arlyn: My advice to entrepreneurs is always focus on solving problems – not just creating a business. … That’s the best place to innovate, right? If you can solve a big problem in a big market, you have a business.